Website Design

What is Search Engine Optimization?

​Tons of business owners today are talking about Search Engine Optimization and how it’s helped their business grow. For a new business owner, it may be confusing exactly what it is and how it can help them. Business consulting as it pertains to the online space is one of our primary functions.

Search engines are unbiased and therefore the information that a website contains along with external metrics allow search engines to rank the site accordingly. "S.E.O." means simply feeding search engines the necessary information in order to drive your website past current competition.

Even if the business doesn’t intend to sell products or services online, a website that is optimized for the search engines can be an integral part of lead generation for the business. Exposure and visibility is the name of the game. The more visible your site is for varying search terms the more calls a business will receive from prospective clientele.

How does Search Engine Optimization work?

There are numerous strategies and varying approaches to driving a website through the ranks, but the main factors always remain the same. We've boiled our process down to a simple and effective method that works every time. Begin by having unique and authoritative content on specific keywords that you are trying to rank for in the search engines. Secondly, backlinking is the quickest and most effective way to to build trust from your website to the search engines and ultimately, Google. Remember that not all links are created equal, so it's important to have an assortment of strong backlinks for your website.

Citation building builds local trust and associates your business online with a specific service area. Citations are your business's name, address, and phone number (NAP) listed anywhere on the internet. Social media platforms and directory listing services are examples of places to stamp your NAP. SEO Select uses elite content creators that guarantee customer satisfaction, has an established network of trustworthy backlinks and knows where to place a few more citations than your competition, putting your website in the lead.

The importance of optimization after Web Design:

​If you are wanting to produce more leads for your business in this day and age, a website is essential. However, just building and publishing a website isn’t enough. SEO Select is here to exceed your expectations. It’s important to have a deep understanding of Search Engine Optimization and how to utilize that knowledge in order to move your website and begin receiving more visitors, which turns into more leads.

As with any profession, there are many small, yet critical details that are important when the search engines crawl a website and determine the organic ranking. Once the search engines view the website (as it does constantly with the world wide web), it will take into account all of these details and determine where the website appears when someone searches for your niche or targeted keyword.

​*When done correctly, your biggest concern will be handling the influx of business*